Consider donating a pair of binoculars that are no longer being used to the “Focus on the Good” Binocular Program to benefit underprivileged birders and birding guides in developing countries.

The “Focus on the Good” Binocular Program is an excellent new initiative created in partnership with Land Sea and Sky and Houston Audubon to collect donated binoculars to refurbish them to their full potential. The rejuvenated binoculars are distributed to underprivileged birders in the Houston area and birding guides in developing countries who truly need binoculars. Helping to promote ecotourism over deforestation, this program empowers local communities to appreciate and protect their natural habitats, fostering a sustainable approach to economic growth while preserving their environment.

Zeiss is generously supporting the “Focus on the Good” Binocular Program by providing a one-time-use 15 percent off coupon for any Zeiss product purchased through Land Sea and Sky within 30 days of donating a pair of binoculars. Through the gift of binoculars, new birders can get close looks at birds they encounter and witness the beauty of their surroundings up close, and in the case of the guides, they can engage in ecotourism activities that benefit both individuals and their families, as well as the planet. You can learn more about the “Focus on the Good” Binocular Program at Focus on the Good | Land Sea & Sky (landseaskyco.com)