Wednesday, February 7, 2024

WBU Wins First Place in the STAR Awards

STAR award winner Wild Birds Unlimited connects people with birds and nature (American Goldfinch photo by Paul Konrad).

Wild Birds Unlimited recently won First Place for Overall Performance, recognized by the Franchise Update Media STAR awards. WBU achieved this top performance award based on best practices in 4 key categories: Best online sales follow-up, Best telephone mystery shopping, Social media best practices, and Website best practices. The annual awards are judged by mystery shoppers, who contacted more than 100 brands by telephone and through each company’s website, then evaluated each franchise according to a list of standard criteria for each category.

Wild Birds Unlimited excelled in each of these key categories, which resulted in the overall performance win: 1st place in the Telephone mystery shop, 2nd place in the Franchise development website, and 2nd place in the Online sales follow-up.

Wild Birds Unlimited (WBU) is the original and largest franchise system of backyard bird feeding and nature specialty stores, with more than 350 locations throughout the United States and Canada. WBU specializes in bringing people and nature together with bird feeding and nature products, expert advice, and educational events.

Experience the WBU shopping experience for yourself online at Home | Wild Birds Unlimited (

To learn how to open your own Wild Birds Unlimited store, refer to A Unique Retail Franchise | Wild Birds Unlimited Franchise (

You can listen to the WBU podcast – Nature Centered – to learn more about feeding birds and enjoying nature in your yard at Podcast - Wild Birds Unlimited | Wild Birds Unlimited ( And to learn more about the STAR awards, see Wild Birds Unlimited Takes First Place for Overall Performance at Annual STAR Awards - Wild Birds Unlimited | Wild Birds Unlimited (