  GPO USA provides a variety of models in its binocular line that are leaders in price-to-performance value. |
Emphasizing elite engineering, top performance, and a lifetime guarantee, German Precision Optics (GPO) USA is providing birders with a new line of premium binoculars and spotting scopes. GPO USA is an American-based company that creates and sells high quality, premium optics for birders with exceptional features at significantly lower prices. Headquartered in Richmond, Virginia, GPO USA was established on the principle that German design, engineering, and quality control can be provided at the strictest standards while utilizing the efficiencies of global production. This innovative model enables GPO to deliver premium optics with superior features at an exceptional value.
The US side of the company is led by Michael Jensen, owner and CEO of GPO USA. Jensen is the former CEO of Zeiss USA and the prior National Sales Manager at Swarovski Optik. Richard Schmidt is the owner of GPO Global, who previously was CEO of Zeiss Sports Optics in Wetzlar, Germany. These 2 leaders possess a deep knowledge of the functional product needs and the optical quality demanded by serious birding enthusiasts. Together, they have assembled one of the most accomplished engineering teams in the optics industry, drawing upon the expertise from former employees of Swarovski, Leica, Zeiss, Meopta, and Schmidt & Bender.
The GPO Binocular lineup spans 3 categories:
– The SD Series is available in 28mm, 34mm, and 42mm models that are recognized for delivering outstanding entry-level value.
– The ED Series is available in 32mm and 42mm models that offer enhanced optical performance and features in the mid-range class of binoculars.
– The HD Series is available in 42mm and 50mm models that deliver premium high-definition optics that outperform competing products in their category.
Complementing the binocular lineup is a premium series of GPO Spotting Scopes in 65mm and 85mm models that feature advanced APO lens systems. GPO Spotting Scopes are also recognized as leaders in price-to-performance value.
This USA-based company is unique in the fact that all of their design, engineering, and quality management is done internally in Germany. This not only creates premium birding optics, it allows GPO to offer one of the best warranty service policies that guarantees free professional service before, during, and after your purchase. Every product is backed by the GPO Lifetime Warranty with the promise of free service regardless of when or where you buy your GPO optics – it’s guaranteed for life.
GPO offers a variety of binoculars and spotting scopes for birding that emphasizes quality, clarity, and sharp views. Discover more about GPO USA and their impressive line of binoculars and spotting scopes at Nature Archives - GPO USA (gpo-usa.com)