Leica Camera Inc. has appointed digital marketing specialist Melissa Chaile to work with its hunting and nature sport optics teams.
With experience spanning multiple industries, she is adept at collaborating across teams to translate business objectives into integrated social marketing, leveraging partnerships, influencers, and emerging trends and technology to maximize amplification and relevancy.
Previously, Melissa has worked with well-known brands such as LG Signature, TIDAL.com, AXA Financial and Jackson Hewitt as well as leading media agencies like Edelman PR, Zeno Group and Three Degrees.
Based in New Jersey, Melissa will work alongside Leica's dedicated PR and marketing agency Tweed Media to implement campaigns, deliver content across numerous media platforms, coordinate shows and product reviews.
Selena Barr MCIPR
Director | Tweed Media International
Instagram @tweedmedia @selena_barr
www.tweed-media.com
