As Swarovski celebrates its 75th Anniversary of providing high-quality binoculars and spotting scopes, they are launching Generation Nature for birders and other outdoor enthusiasts to interact worldwide (Golden Eagle photo by Paul Konrad).

Swarovski is celebrating a special anniversary during 2024: For 75 years their high-precision sport optics have been providing exceptional views for birders with a passion for the outdoors. Swarovski binoculars and spotting scopes sharpen senses, let you see more, and experience more. Now, introducing “Generation Nature” is a way for Swarovski to invite people from all over the world to share precious moments you have experienced with written thoughts and/or images to celebrate the beauty and fascination of nature and birds with others.

Generation Nature is creating a sense of community among like-minded people – reflecting the Swarovski Optik philosophy of “For the love of nature.” Generation Nature is a community of people united by a shared love of nature – across all age groups, interests, and national borders. What brings us together?

We love nature.

We protect what we love.

We observe and listen more closely.

We view ourselves as part of nature, and treat it with consideration and respect.

We preserve nature for future generations.

To learn more about Generation Nature, refer to Swarovski’s description and contact information at Become part of “Generation Nature” (swarovskioptik.com)