Wednesday, April 24, 2019

Allbirds Shoes for Earth Week

Allbirds’ Allen’s Hummingbird Tree Runner

 

Described as “The World’s Most Comfortable Shoes,” Allbirds is partnering with Audubon, and donating all the proceeds from their new limited-edition collection of shoes to Audubon causes. Inspired by five species of birds being affected by climate change, including Mountain Bluebirds, Scarlet Tanagers, Allen’s Hummingbirds, Pygmy Nuthatches, and Painted Redstarts. The collection re-imagines the personalities and colors of the five birds in the popular “Tree Runner” and “Wool Runner” shoe lines, which are made from natural and renewable materials like eucalyptus fiber, merino wool, and sugarcane. Allbirds shoes are machine washable and have a 30-day guarantee.

David Yarnold, president and CEO of the National Audubon Society explained “When I bought my first pair of Allbirds, I was sold on the comfort, the quality, and the message. Like Audubon, taking care of our planet and birds is what drives Allbirds. They’re a model for corporate engagement and we’re immensely grateful for their commitment to conserving our planet and curbing the effects of climate change for birds and people.”

Joey Zwillinger and Tim Brown, co-founders and co-CEOs of Allbirds issued an accompanying joint statement: “Allbirds and Audubon are tightly aligned in our shared commitment to preserving nature.“Our primary goal as a company is to create great products that are as sustainable as possible, and we’re constantly looking for partners who are similarly dedicated to environmental causes. The health of birds is a strong indicator for the health of the planet, and Audubon has been working for over a century to take care of our friends in flight. We’re proud to celebrate Earth Day by donating all the proceeds from our limited-edition collection to this incredible grassroots organization.”

To check out all the options at Allbirds Shoes, see https://www.allbirds.com/

And to learn more about the Audubon–Allbirds partnership and the birds involved, see https://www.audubon.org/news/audubon-allbirds-launch-imaginative-bird-inspired-earth-day-shoe-campaign