Lander, Wyoming -- Maven Outdoor Equipment Company, a next-generation gear brand officially opened for business on Sept. 22. Built around a genuine connection with those who live for the outdoors, Maven is new breed of company focused on the design and creation of innovative products for, and by, the modern outdoorsman.

Launching with three flagship products, the B-Series Optics collection, Maven focuses on premium performance, great value and an interesting new twist, customized gear. Utilizing a direct to consumer business model, the brand is able to invest more in its products, deliver premium product at a price much lower than its competitors, and above all enable customers to create uniquely individual products that closely align with their preferences and needs. Every Maven is different, individually hand built and crafted to stand up against the biggest names in the industry.

Maven B-Series full-featured optics feature ED (extra-low dispersion) glass for incredible visual acuity in low light and at any distance. Superior construction featuring lightweight magnesium frames and high performance, non-PVC rubber armor combine with milled aluminum accents to provide bombproof protection to the optical system. Through the company's unique binocular builder consumers can choose from different frame sizes, magnification, body armor and details like focus wheels, strap connectors and labeling in a myriad of color options to craft optics that reflect their personality.

"When we first envisioned Maven we wanted to focus on the fundamentals; high-end performance using the very best modern materials and technologies with clean, simple designs to create uncompromising gear," said Brendon Weaver, one of the Maven founders and chief designer. "Add to that the ability to truly customize your gear and we think Maven offers a proposition that no one else in the marketplace can touch and we're excited to step out on this journey with our customers."

Maven is proud of its Wyoming roots and the free-roaming spirit that led to the creation of the brand. It's prouder still to empower people, by inviting their active participation in the creation of outdoor products they'll own forever.

Maven products are finished in the US, with all personalization and customization completed by people who understand and appreciate the customer expectations. Maven stands by its products with a no questions asked warranty. So go ahead, build your Maven. You'll be glad you did...

http://app.mavenbuilt.com/