NORTH CHESTERFIELD, VA. - Carl Zeiss Sports Optics, the world's leading manufacturer of high performance sports optics is kicking off their "Spring Fever" promotion by offering instant savings on their award-winning binoculars. Simply purchase any new Terra ED, Conquest HD or Victory SF Black binocular at a participating ZEISS retailer between March 24, 2017 and April 10, 2017 and get instant savings at the register.

Instant Savings are being offered on award-winning binoculars that have been recognized by some of North America's most respected hunting publications.
ZEISS Instant Savings are as follows:
Terra ED Binoculars $50 instant savings
Conquest HD Binoculars $100 instant savings
Victory SF Binoculars $250 instant savings

Optics are everything - Spring Fever promotion offer; valid March 24 – April 10, 2017. All purchases must be made from a ZEISS Authorized Dealer in the United States between promotional offer dates. For full promotion details, visit www.zeiss.com/sports-optics/springfeverpromotion .

For more information on ZEISS' award winning products, please visit us at www.zeiss.com/us/sports-optics or
join us at facebook.com/CarlZeissHuntingUS.


For media and press relations, please contact:

Joel Harris – Head of Global Public Relations
Carl Zeiss SBE, LLC
Sports Optics Division
Phone: (804) 425-8466
E-mail: joel.harris@zeiss.com
www.zeiss.com/press
www.zeiss.com/us/sports-optics
www.facebook.com/CarlZeissHuntingUS


About ZEISS
ZEISS is an international technology group in the fields of optics and optoelectronics. The ZEISS Group develops and distributes semiconductor manufacturing equipment, measuring technology, microscopes, medical technology, eyeglass lenses, camera and cine lenses, binoculars and planetarium technology. With its solutions, the company constantly advances the world of optics and helps shape technological progress. ZEISS is divided up into the four segments Semiconductor Manufacturing Technology, Research & Quality Technology, Medical Technology, and Vision Care/ Consumer Optics. ZEISS is represented in over 40 countries and operates more than 30 production sites, over 50 sales and service locations and about 25 research and development facilities.

In fiscal year 2015/16 the company generated revenue approximating €4.8 billion with around 25,433 employees. Founded in 1846 in Jena, the company is headquartered in Oberkochen, Germany. Carl Zeiss AG is the strategic management holding company that manages the ZEISS Group. The company is wholly owned by the Carl Zeiss Stiftung (Carl Zeiss Foundation).
Additional information is available www.zeiss.com

Consumer Optics
The Consumer Optics business group combines the company's business with camera and movie lenses, binoculars, spotting scopes, hunting optics and planetarium technology. It is represented at the Oberkochen, Wetzlar and Jena sites. The business group is allocated to the Vision Care/Consumer Optics segment. In fiscal year 2015/16 the segment generated revenue of €1.007 billion with around 9,100 emp